When working with businesses that sell physical and digital products online, we dig deep into what is being sold and who it is being sold to.
Many of our clients originally thought that their issue was they didn’t have enough traffic. There are plenty of ways to get traffic, but instead of focusing on that right away, we focus on something else first.
You see, adding traffic is like filling up a bucket with water. Where the water are your potential customers and the bucket is your eCommerce site.
But the issue many times is that the bucket is full of holes. The site that you are wanting to drive traffic to isn’t converting well.
Many potential customers are abandoning your cart and never checking out.
Pouring more water into a bucket with holes may let you keep some of the water (or sales), but most of the effort you spend filling up the bucket will be wasted.
So the first focus we have when working with new clients is looking at their bucket. We fix any major holes, before trying to bring in new customers.
And sometimes, we even suggest replacing the bucket altogether. It is difficult when running a business to see the forest from the trees sometimes. It can help to bring in a consultant who truly desires to understand your business and your customers to help you see where the holes are.
How can I help?
I’m Chad Carter, the founder of GlobalCove Technologies and I’ve been creating software professionally for over two decades. When starting this company, I knew I needed skills beyond software development to actually grow the company. So I focused on marketing and learned everything I could from those who make millions online in a very short period of time … sometimes in mere minutes.
Really understanding your customer is vital to getting more sales. This is true if you have a single product you are selling or a catalog with hundred of thousands or even millions of products.
It is important to know why your customers are buying your products.
I’ve been fortunate to work with hundreds of companies over these past two decades and I was even the architect and developer of the eCommerce systems for 10% of Fortune 50 companies as well as many more of the Fortune 500 companies.
In addition to actually explaining what to do, we have the expertise to actually do the tasks as well. If you need a different platform to accomplish your goals, we can implement different eCommerce systems, update your existing system, integrate your existing systems, tie into your ERP system (like JD Edwards, SAP, or Dynamics AX), or even create a unique system to completely meet your unique needs.
We go through a road mapping and discovery session to help our customers see what actually moves the ball forward. There is no reason to spend a lot of time, energy, and money on something that will not give you the results you deserve.
Your Return on Investment (ROI)
We only work with clients we know we can provide results for. These aren’t ambiguous results.
For example, a typical result we want for our client is to make sure that the investment our clients make is returned 3 fold within 2 years.
So for every dollar they invest today, they know they will get three dollars within a 24 month period. If you had a machine where you could put 1 dollar in and get 3 dollars out, would you use it?
Usually, our clients make more than 3x their investment back, but unless we can have a great deal of confidence it will happen, we won’t partner with the potential client. While there are no guarantees, so far all of our clients have had enormous growth and we want to continue to protect that.
If you are interested in knowing more about us or you are wondering if we can help your business and if we are a good fit, please let us know by filling out this form to start the conversation.
Remember that we want to make sure your investment is returned in a short time frame along with a hefty amount of interest!
If you need help minimizing cart abandonment, increasing sales, and removing manual processes and inefficiencies in your company right now, let me know.
I’m looking forward to talking with you!